Quotes on Graphic Design

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

- Paul Rand • Graphic Designer


“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

- Antoine de Saint-Exupéry • Writer, Aviator


“If you do it right, it will last forever.”

- Massimo Vignelli • Graphic Designer


“Styles come and go. Good design is a language, not a style.”

- Massimo Vignelli • Graphic Designer


“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

- Saul Bass • Graphic Designer


“Design is not what it looks and feels like. Design is how it works.”

- Steve Jobs • Co-Founder and CEO, Apple, Inc.